Behavioral Finance: Psychology of Money in 2025
Behavioral Finance: Psychology of Money in 2025 Introduction: Why Money Is Never Just About Numbers In classical economics, money is rational. People are assumed to make logical decisions, maximize utility, compare costs and benefits, and always act in their best financial interest. But real life tells a very different story. People overspend even when they know they shouldn’t. They avoid investing despite understanding inflation. They panic during market crashes and chase trends during booms. Small business owners mix personal emotions with business finances, sometimes risking everything on intuition alone. This gap between theory and reality is where Behavioral Finance exists. Behavioral finance studies how psychology, emotions, cognitive biases, social pressure, habits, and past experiences shape our financial decisions. In 2025, this field has become more relevant than ever due to economic uncertainty, AI-driven finance tools, social media influence, global inflation cyc...